Demna’s first Gucci collection has arrived: La Famiglia. A bold reset for the house, this lookbook redefines “Gucciness”: sexy, extravagant, unapologetically daring. Shot by Catherine Opie, the cast embodies Gucci’s extended family. From L’Archetipo, a monogrammed trunk nodding to the house’s valigeria origins, to La Bomba, Miss Aperitivo, and La Contessa, each character channels a facet of Italian elegance and excess. Heritage codes resurface with new force: the Bamboo 1947 bag, the Horsebit loafer, the GG Monogram. All are pushed to extremes, “All or Nothing.” Silhouettes swing between feathered opera-coat grandeur and seamless hosiery sensuality, while menswear embraces glamour with black-tie swimwear and transparent evening sets. La Famiglia signals Gucci’s return to storytelling and sets the stage for Demna’s first show in February. Credit: Gucci #ofcalibre #Gucci #Demna #LaFamiglia #GucciEyewear #Guccibags #Gucciboy #milanofashion #fashion #fashionweek