Polo Ralph Lauren ( poloralphlauren ) returns to Oak Bluffs, this time in collaboration with Morehouse ( morehouse1867 ) and Spelman College ( spelman_college ). The second chapter in the brand’s Historically Black Colleges and Universities initiative draws from the lived Black experience of summers spent on Martha’s Vineyard.
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This is a story told through linen suiting, varsity silhouettes, heirloom knits, and the quiet dignity of Southern prep. It’s reframed through the lens of legacy, pride, and cultural memory.
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Spearheaded by James M. Jeter ( jamesmjeter ), Polo’s first Black Creative Director for Men’s, the collection doesn’t just reference Black history. It comes from it. Archival references meet lived experiences. Students and alumni front the campaign, not just wearing the clothes but embodying the story.
Credit: poloralphlauren
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