facebook pixel
Fear of God Athletics is finally here and set to revolutionise the aesthetic of performance sportwear. It's a joint venture between Jerry Lorenzo and Adidas, and is the third pillar that completes the brand architecture of Fear of God that began in 2013 with Fear of God as the mainline, and Essentials serving as the diffusion line since 2018. The collection is set to function at the level a professional athlete would demand without compromising on aesthetic as Lorenzo has been working to create looks that are avant-garde and appealing. "We're perpetually chasing innovation that creates something fresh, but which also feels like it should have existed before," he says. "Fear of God Athletics is post-collaboration, post-hype, post-heat. Instead it's about asking, what is the next step to new functional ideas?" The global release is the third of December, will you be copping? Credit: fearofgodathletics #menofcalibre _____________ #fearofgodathletics #fearofgod #fog #jerrylorenzo #...

 47

    Suggested Credits
    Tags, Events, and Projects