Landing commercial clients takes more than a strong portfolio. At #WPPI2026, paulwheatthins, founder of thefreelancephotog, broke down how positioning, portfolio, and pitching work together to open doors with brands. Because when your work clearly speaks to the clients you want to work with, the conversation changes. Take a look inside the session. And if you’re a photographer trying to move into commercial work, this is exactly the kind of strategy we go deeper on inside the TFP Accelerator. Link in bio.