NIL isn’t the future. It’s already a $2.5B industry. 🎙️ Learfield’s Solly Fulp on ANA’s On Scope podcast breaking it down: 📈 +50% engagement with student-athletes in campaigns 🎥 Real stories + real personalities = stronger fan connection 🤝 The right athlete + the right brand = meaningful impact 🔄 And yes… navigating things like the transfer portal is part of the strategy Five years in, the opportunity is massive, but the brands that win are the ones who know how to activate it, the right way. And we’re just getting started 👀 More insights from Learfield’s Grant Jones coming soon. 🎧 Watch the full episode at the link in bio #NIL #CollegeSports #SportsMarketing #InfluencerMarketing #FanEngagement #MarchMadness