MotoGP has hundreds of millions of die hard fans, has an excellent commercial model, some of the most talented sportspeople in the business, and now Liberty Media, the owners of F1, have arrived to try and bring a true global business to this already powerful sporting property. This is an awesome conversation looking into one of the great sports that you may not know much about.
Carlos Ezpeleta is the man at the helm looking to front this change while ensuring the sport doesn’t lose its identity and the core fans which have driven its growth. In a world of sporting plenty, I think this is one of the most exciting areas in the industry. I’m excited for you to hear it. We’re delighted to welcome Carlos to the Business of Sport.
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Timestamps:
00:00 Intro
11:46 The MotoGP Opportunity
14:35 “This Is Not F1 On Two Wheels”
15:56 “This Sport Is Dangerous”
18:08 Liberty Media Impact
21:52 Creating Value In MotoGP Teams
23:23 Spending More M...