π₯ My Record of Absolutes β adidas x Foot Locker
#TRESC Edition
adidas x footlocker β I photographed, filmed, and styled this global
#TRESC campaign, released worldwide just in time for coachella.
βοΈ First person to debut the
#TRESC adidas silhouette
βοΈ Photography + video production
βοΈ Styling, casting, and creative production executed through my Los Angeles systems
βοΈ Campaign amplified globally through HYPEBAE, HYPEBEAST Hong Kong, and FootlockerWomen
βοΈ 3.28B+ global views across my broader body of work
βοΈ 20+ years of cultural storytelling across fashion, sports, technology, and media
This campaign became part of a larger photographic record β work that has continued to move from editorial and footwear culture into billboards, magazine covers, retail displays, video games, and global campaigns.
And the next chapter:
π LA28. Take-Two Interactive. Women in sports. Women in gaming. Hypebeast Gaming. Pink gaming houses.
Different platforms. Same lens.
Documenting culture as it...