✨ More on our latest collaboration with Invoca... 🎨 What we changed Invoca’s green was recognizable but too limited for a company of their scale. We expanded it into a full palette: 🌿 Invoca Green, Mint, Sand, Deep Green, Black Green, White 💡 Accents: Sky Blue, Indigo, Violet, Lime Green The system now works across light and dark applications, product UI, dashboards, and campaigns. It was also designed with accessibility in mind. 🔑 Why it matters Color isn’t just decoration. It’s one of the strongest signals of a brand. The expanded palette gives Invoca: ✔️ Clear hierarchy (what stands out vs. what supports) ✔️ Accessibility and legibility ✔️ Stronger recognition with Invoca Green at the center 🌍 The bigger picture The palette reflects Invoca’s duality: Deep greens and neutrals = structure, authority, maturity Bright accents = approachability, energy, playfulness This balance helps Invoca show both sides of who they are: a trusted category leader and a brand that feels fr...