✨ Our latest collaboration… When your brand doesn’t reflect your scale… it’s time for change. Invoca was already a billion-dollar AI leader - but their brand didn’t show it. Together with VP of Brand, Matt Brodersen, we refreshed their identity to feel both established and human: 📐 Stronger grid system 🎨 Expanded color palette 🔤 Clear, modern typography 🖼️ Versatile graphic elements We also aligned product visuals so the website and demos speak the same language. The brand reveal video, premiered by Invoca’s CEO at an all-hands, became a rallying moment for the team and a bold signal to the market. Now, Invoca has scaled past $100M ARR with a brand that finally matches their momentum. 🚀 For more of our projects: bb.agency/work #brandrefresh #designinaction #creativeleadership #designmatters #brandidentity #agencylife #visualstorytelling #bbagency