Just like people, brands outgrow their identity. And the smart thing to do about it? Transform. Entirely. 💪 And that’s the challenge SquareWorks (now Charted) came to us with. We gathered our teams and designed a three-stage transformation: → Refresh: we modernized the old identity (SquareWorks 2.0), simplified the logo, and created a product-first design system so they could keep doing business while we worked on the rebrand in the background. → Rebrand: we built a strategic foundation around “frictionless by design” and introduced a new name (Charted) that speaks to clarity, guidance, and purposeful navigation. → Translation: we created a fluid, human-centered visual and verbal identity (brand design+website) to prepare the brand for its debut. Today we’re witnessing the launch of Charted - the result of intense focus, teamwork, and determination to position the brand where it belongs. 👉 charted.com For more of our projects: bb.agency/work #transformation ...