Embracing the philosophy that less is more, our design approach for Kinetik revolves around a clean and minimal layout that allows the product visuals to take center stage. Leveraging the existing identity, we expanded on their current color palette and included supporting shades of green and blue, along with fresh new colors, to accommodate the different types of stakeholders. Additionally, we created custom icons which not only serve as functional elements but also encapsulate the brand's essence and personality. #BBagency #websiteredesign #Kinetik #BrandingSuccess #visualidentity #brandresearch #digitaldesign #balkanbrothersagency #ui #ux #design #webdesign #graphicdesign #uidesign #userinterface #newbranding #webdesigner #userexperience #uxdesign #designinspiration #dailyinspiration #branding #productdesign #designtrends #softwaredevelopment #designinspo #productdevelopment