As the #1 brand of siding in North America* and a rapidly expanding exteriors powerhouse, #JamesHardie isn’t just responding to trends—we’re setting them. At the 2026 NAHB International Builders’ Show in Orlando, James Hardie welcomed a panel of industry leaders to discuss how we’re shaping the future of homebuilding through purposeful innovation, unmatched category leadership, and a broadened portfolio following the #AZEK acquisition. James Hardie Chief Marketing Officer Sam Toole and Product Manager Mike Massimino were joined by leading experts in the field, including Jeff Lear, VP of Strategic Sourcing and National Purchasing at MeritageHomes and Josh Morgerman (icyclone1), professional storm-chaser. Link in bio to watch the full panel discussion, hosted by ChipWade. intlbuildersshow #IBS2026 *Based on Freedonia Group, Global Siding (Cladding) Report (2025).