If you’re talking NIL, you’re talking content. 🎙️ Learfield’s Grant Jones on ANA’s On Scope: 🎥 The best NIL campaigns do two things: 💰 Drive value ✨ Show off athlete personality So how do brands choose the right athlete? Start with personality. And the best place to find it? Content. Because when you get that match right, everything clicks: storytelling, connection, and performance. 🎧 Watch the full episode at the link in bio #NIL #CollegeSports #ContentStrategy #SportsMarketing #InfluencerMarketing #FanEngagement