GIBSON AND TETON RIDGE KICK-OFF PARTNERSHIP TO CONNECT THE LEGACY AND HISTORY OF MUSIC WITH WESTERN SPORTS With just a few days until the start of the never-before-seen Western festival, The American Western Weekend, Teton Ridge and the iconic, American-made instrument brand, Gibson have announced today the start of a long-term partnership. Joining a curated list of partners that encompass all elements of Western culture, the popular guitar brand represents the major role that music has played in the traditions and lifestyle of the American west that Teton Ridge is devoted to serving. Establishing the cultural connection between music and cowboy culture, the new Gibson Teton Ridge TR J-45 acoustic guitar will be officially unveiled at The American Western Weekend, March 8 through 11, a four-night action-packed entertainment and sports experience at Globe Life Field in Arlington, Texas. Emily Castel, Chief Brand and Creative Officer at Teton Ridge, shared that “through a partner lik...