Long before travelers compare destinations, they collect inspiration through streaming content, social media, creators, and AI-powered search. Brands that wait for booking windows often enter the conversation too late. This white paper explores how early media investment shapes traveler demand and improves efficiency when booking activity rises. Read the full perspective: theusim.com/news/how-media-shapes-travel-demand-before-booking-window-opens #TravelMarketing #TravelAdvertising #MediaStrategy #TourismMarketing #USIM #MediaAgency