Formula 1 has surged in popularity worldwide, captivating fans—including myself—with its thrilling blend of speed, innovation, and design.
So, when wasserman reached out to help transform local illustrators’ artwork for an American Express global activation, I was pumped!
Using Adobe Substance Painter, I translated vibrant 2D illustrations into dynamic 3D materials optimized for real-time projection mapping. This enabled americanexpress customers worldwide to digitally customize Formula 1 liveries, crafting unique, personalized interactive experiences.
Check out this render of one of the three custom liveries we created exclusively for the race in Austin, TX!
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