One of the biggest advantages of using 3D animation is the rapid iteration. We're able to cycle through many looks during the look development phase. Some ideas stick, some don't. It's all a part of the project journey, and a super fun stage for us and our clients.⁠⁠ ⁠⁠ Swipe through >>> to see a few examples of that process for the Mainline MTB helmet by smithoptics in collaboration with subjekt_objekt. ⁠⁠ ⁠⁠ //⁠⁠ ⁠⁠ #houdini #sidefx #maxon #cinema4d #c4d #redshift #aftereffects #adobe #illustration #wireframe #abstract #composition #productviz #doperadcool #xuxoe #mdcommunity #magicfabricblog #octane #visualize #simulations #studioshare #visualthinking #marketresearch #mgcollective #simulated #motionlovers #vfxartist #crankbrothers #enduromtb