I was stoked to do the motion graphics and sound design for this spot with the crew at darntoughvermont, rlphotovt & placevermont. These socks are the best I’ve ever worn! ・・・ Redesigning one of the most popular hike/trek socks in the line was a challenge, for sure. How do you "fix" something that wasn't necessarily broken? Increased breathability with mesh panels on top of the foot, a new low profile, smooth upper that stays put forever, and extended cushion over the Achilles – just a few heavy additions to one of the lightest hike socks out there. And well worth the effort. Link in bio. #LightHiker #darntough #guaranteedforlife #mograph #aftereffects #motiongraphics