Summer is almost here, and that means it's time to gear up for the hottest season of influencer marketing yet! I finally had the time to jot some of my predictions 🫡⁠ ⁠ Here are my top predictions for the trends we'll see in the coming summer months:⁠ ⁠ 🎤 Micro-influencers will continue to rise in popularity - These influencers with smaller but more niche and engaged followings have proven to be highly effective at driving conversions for brands.⁠ ⁠ 🫰🏾 Emphasis on authenticity - Influencer marketing is moving away from staged, overly polished content and is shifting towards more natural and relatable content. Audiences want to see real people sharing their honest experiences with products and services.⁠ ⁠ 💻 Video content will be king - As we've seen over the past year, video content is king across all social media platforms, and that trend will continue this summer. From TikTok to Instagram Reels, expect to see a surge in short-form video content from influencers.⁠ ⁠ 🛍️ Social me...