Salomon is back in North American racing and it’s not the comeback you might expect 👀 Lauren Samuels is leading a quiet but intentional rebuild focused on athletes coaches and the future of the sport ⛷️ From rethinking product design to rebuilding trust at the grassroots level this is a full circle moment worth understanding Read the full story at the link in bio 🔗 📸: Provided by Lauren Samuel’s and Salomon #SkiRacing #Salomon #AlpineSkiing #RoadToTheTop