Here’s a weird quirk about the golf industry. Most golf companies release their new products at the PGA show in January. But it’s winter and most courses aren’t open. So here’s what happens. Golf courses order gear January through February. But they ask for us to ship it closer to the season. These orders are called pre-books. In the next couple of weeks us, and companies across the US, will start shipping their pre-books. And golf courses will start getting all of the new gear for the season. #golf #golfindustry #golfcourse