Matt Schultz, CEO of CleanSpark, shares the story of one of the most controversial decisions the company made — selling its Bitcoin holdings near the peak of the market in late 2021. At the time, Bitcoin was trading around $67K–$69K, and most of the industry was doubling down. But CleanSpark took a different approach. They sold their Bitcoin — and faced immediate backlash: • criticism from investors • attacks on social media • doubts about leadership Instead of following the crowd, CleanSpark used the capital to invest in: • immersion cooling infrastructure • data centers • electrical equipment like transformers and switchgear Months later, Bitcoin dropped to around $15K–$16K, and many competitors who had leveraged up to buy new mining equipment couldn’t afford to pay for it. What looked like a mistake at the time became a strategic advantage. This is a real-world example of: • contrarian thinking • capital allocation discipline • long-term strategy over short-term sentiment ✅ S...