🌹growing up, our co-founder, sabsade, celebrated nowruz, the persian new year with tables covered in symbolic items...including roses. not just for decoration. roses in persian culture = resilience. beauty that endures. 🫧when formulating CLEAN SHEETS: we didn’t throw rose water in because it sounded nice. we used it because rose water has been a skincare staple for centuries. anti-inflammatory. soothing. effective. some ingredients have earned their place through time, not just a TikTok rec. 💃we built this brand on real life. real formulations that actually work when you need them - at 4AM or otherwise. and to everyone celebrating endurance, resilience now more than ever - happy persian new year. you always have a seat at our table 🌹 #nowruz #rosewater #founderstory #cleansheets #cleanbeauty