Helgi66North, CEO of 66North, reveals a new flagship store is in the works and will launch in August to coincide with
#CopenhagenFashionWeek. “The location we are taking over has been, for the past quarter of a century, the home of Storm_Copenhagen, a legendary Copenhagen store. To be able to move to this location on our 100th anniversary is truly an honor.” Óskarsson spoke to ElektraKotsoni about the move, a new capsule collection and the next 100 years of the brand.
Get the full story exclusively in this week’s Scoop — and sign up to receive it in your inbox every Friday at the link in bio.