£10,000 a year gym anyone? Tramp are extending into wellness, not to follow a trend but to monetise the same audience in a new context. The real asset was never the nightclub, it was the demand around it. The people, the network, the cultural signal. Now they’re turning that into a new product, same audience, higher frequency, more surface area to capture value. This is what most brands miss. You don’t need a new audience, you need new ways to extract value from the one you already own. That’s demand infrastructure. #hospitalitybusiness #brandstrategy #brand #brandidentity #businessgrowth