Fans are tuning in 👏 The 2026 Carvana PPA Masters, held January 12-18 at Mission Hills Country Club, set a new, all-time record for televised pickleball viewership, averaging 791,000 viewers on CBS for its Sunday Championship broadcast, with a peak of 1.05 million 😱 This performance outperformed major concurrent sports including NBA on Amazon Prime and college basketball 🏀 . . . #pickleball #ppa #pickleballplayers