Social media has been loud about the new BMW i3 — so I went straight to the source. In this exclusive walkthrough, I sit down with Oliver Heilmer, BMW's Head of Design for the compact class and BMW M, to address the internet's biggest complaints: the plain rear end, the busy front, the minimalist interior, the panoramic display, and that polarizing steering wheel. His answers might surprise you. 0:00 — Intro: What does social media think of the new BMW i3? 0:20 — Meet Oliver Heilmer, BMW Head of Design 0:33 — Question 1: Are the taillights too plain compared to the concept? 1:57 — Question 2: Is there a disconnect between the front and rear design? 2:10 — Walking to the front — BMW's design language explained 4:58 — The 1960s BMW sketches that inspired the kidney grille 5:39 — Side proportions: Did the EV platform change the 3 Series silhouette? 7:14 — Question 3: Panoramic windshield — can you see the hood? 8:25 — Inside the BMW i3 8:41 — Question 4: Is the interior too minimal for ...