BURY ME IN BOOST A phrase I used to stand on when I haphazardly jumped ship to Adidas. Selling my entire collection for this style of comfort & hype. The Boost era backed by the influence of Kanye West will forever go down as a pivotal point in sneaker culture. Back then, I wanted comfort more than anything. You can’t tell me anything on the market was more comfortable than Boost, & that’s something I’ll stand on!! BUT, what better way to welcome Boost back than to highlight a shoe that really paved the way for Adidas during a time that was so focused on its competitors. The Cream Ultraboost 1.0 was equipped with a Continental Sole after the brand realized just how much we DOGGED the original 1.0’s. A necessary upgrade for a shoe that became everyone’s daily. Aside from sneaker culture, everything was on the up & up during the 2015-2016 timeline. Music, Fashion, life in general was just MF BLISS. To the point everyone’s manifesting 2026 to be the new 2016 because I’m seeing all g...