POV: your product, shot against the NYC skyline. We’ve spent years creating content for hospitality — and now we’re bringing that same eye to product-based brands too. For this shoot, we featured le_klir , a haircare brand our founder ridhimakalani has genuinely been loving. ———— From Ridhima: Hi okay so I’m the kind of person who literally forgets skincare unless it’s right in front of me. And with acne already hard enough to manage with the NYC lifestyle and jam packed days, I’m especially selective about the products I use. Le Klir has been a life saver because it smells amazing and gives me that clean, healthy-hair feeling without making me worry about my skin/ harshness on skin like other shampoos . It’s acne-safe haircare made without sulfates, parabens, or pore-clogging ingredients. PS : I actually do wash my hair pretty often as well (also why this skincare element is important) and Le Klir always left my hair feeling and looking healthy - never given me any dryness / tangl...