Frustration can build empires. Tobias Lütke wanted to sell snowboards online. The tools available didn’t work well. So in 2004, he built his own system. People around him didn’t see the point. But that internal solution became Shopify. Today it powers millions of businesses worldwide. Sometimes the biggest opportunity is solving a problem you personally face. Build what you wish existed. #foundermindset #productstrategy #buildwhatyouneed #startupstory #rabt