As AI reshapes what software can do, it is also fundamentally disrupting how software is priced and monetised. Traditional user-based pricing - the backbone of SaaS for two decades - is rapidly becoming inadequate in a world where variable costs are material, value creation is non-linear, and a single AI agent can do the work of many users. In this executive session, David Smith, Partner at Simon-Kucher with 18+ years of experience in B2B software and technology commercialisation, cuts through the complexity to give leaders a clear, actionable framework for rethinking their AI pricing strategy. Drawing on real-world examples, David will explore the four archetypal AI pricing models - user-based, usage-based, outcome-based, and hybrid - and the specific conditions under which each creates or destroys value. Attendees will leave with a practical decision framework to evaluate which model, or combination of models, is right for their products and customers. Whether you are building AI-nat...