Discover how dentsu's Mugen AI is transforming marketing execution at scale-a generative AI platform built on AWS that seamlessly integrates with Amazon Marketing Cloud and AWS Clean Rooms. This session explores how Dentsu's Mugen AI leverages Amazon Nova 2's powerful models for multimodal processing and for voice-enabled experiences. Learn how this integration enables marketers to activate data-driven insights while maintaining privacy compliance, delivering hyper-personalized campaigns across channels in minutes rather than weeks. We'll share real-world results, implementation strategies, and demonstrate how to scale creative production without sacrificing quality. Swati Ramachandran, Enterprise Account Manager - AWS; Toshal Dudhwala, Principal WW Specialist GenAI - AWS; Satoru Yamamoto, Chief AI Officer - Dentsu Inc. Recorded at the 5th annual AWS AI and Data Conference 2026 on March 12, 2026 at the Lyrath Convention Centre, Kilkenny, Ireland. Learn more about AWS events: https:/...