The AI revolution isn't coming - it's already here, and the organisations that will thrive are those that move beyond experimentation to deliberate, measurable transformation. But what does it actually take to become GenAI-ready at scale? In this session, we explore the leadership decisions, cultural shifts, and structural changes required to unlock the full productivity potential of Generative AI across engineering, product, and operations teams. Drawing on real-world experience building and deploying AI at the frontier - including the development of Fin, the #1 AI Agent for Customer Service - this talk offers a candid, practitioner's perspective on what separates organisations that are genuinely transforming from those simply adopting tools. We'll examine why doubling team productivity is not only achievable with today's AI capabilities, but should be the baseline expectation - and why most organisations are falling short. Attendees will leave with a clear framework for setting bold ...