Europe's AI revolution is at a defining moment - and the window to lead is closing fast. New findings from Unlocking Europe's AI Potential 2026 reveal a stark divide: while most businesses are using AI for incremental efficiency gains, those at advanced stages of adoption are far more likely to achieve significant productivity and competitive advantage. In this must-attend session, Sasha Rubel, Head of AI Policy, unveils the research and issues a bold call to action for business and policy leaders, followed by a dynamic fireside chat with Veronica Rahneberg, Founder of Innovera, on what it will take to turn Europe's AI ambition into real economic transformation. Sasha Rubel, Head of AI Policy, AWS; Veronica Rahneberg, Founder, Innovera. Recorded at the 5th annual AWS AI and Data Conference 2026 on March 12, 2026 at the Lyrath Convention Centre, Kilkenny, Ireland. Learn more about AWS events: go.aws/events Subscribe: More AWS videos: bit.ly/2O3zS75 More AWS events ...