For Synopsys Inc CMO Ann Minooka, marketing a highly technical business isn’t about “simplifying the tech.” It’s about building a bridge between what engineering creates and what the market needs to understand, evaluate and adopt. Candid insights like these are valuable because they go beyond theory to show how marketing leaders in complex businesses actually operationalize messaging, team structures and cross-functional partnerships. Jump to the link in our bio to listen to her episode of Marketing Beyond to hear Ann's full story, then subscribe for more practitioner perspectives on modern marketing. #DDInsights #DDPodcasts