Clinically proven to deliver up to 72-hour hydration*, Lipikar AP+Max works to strengthen the skin barrier and calm visible signs of dryness. 🧴 Hypoallergenic + fragrance-free 💙 Suitable for face + body 🤍Delivers soothing 24-hour itch control due to dryness** *28 day clinical study with 3-day relapse period. **Consumer Study. #LaRochePosayUSA #LifeChangingDermatology #WinterSkincare #DrySkin