I just hit 20,000 followers on LinkedIn. ✨
I wasn’t trying to build a personal brand. I was just doing what my job asked me to do.
Back in July, I was working in advertising, and my boss encouraged me to post like a “thought leader.”
So I opened chatgpt and typed:
“Help me position myself as a thought leader in X, Y, and Z.” 💡
That was the first domino.
Over the next few months, I started sharing videos and posts…testing, learning, reflecting.
Somehow, it started gaining traction.
I hit 3 million impressions and thought, maybe I could just do content full time. 🫣🧠
But then, I got laid off.
I kept posting though…not because I had a big plan for how it would all work out, but because it felt like the only thing I had control over.
A few months later:
📈 120 million impressions
📰 Fortune and CNBC features
💻 Workshops with women I admire
🤝 Partnerships with brands I once dreamt of
⏰ Freedom to spend my days creating
Even now, I’m still wrapping my head around it. But ...
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