Most businesses fail because they sell too much. Winners sell one thing perfectly! Mike’s Red Tacos 🌮 mikesredtacos built a brand around one core obsession: birria! Red tortillas. Consommé dip. Same product. Elevated experience. This is what I teach in Alter Ego CEO: Clarity → Focus → Repeat → Scale. It’s not about doing everything. It’s about dominating one lane. I’m calling it now — this brand is a winner!!! 🥇 #alteregoceo #business101 #mikesredracos #entrepreneurlife #ceoenergy