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“When BlackBerry took a shot at Apple… but failed spectacularly.”
In the mid-2000s, BlackBerry wasn’t just a phone brand — it was the symbol of business power. CEOs, politicians, Wall Street traders — everyone had that iconic physical keyboard. Emails on the go? BlackBerry owned it.
Then 2007 happened.
Apple unveiled the iPhone — a device that removed the keyboard entirely and replaced it with a full touchscreen. At the time, many executives didn’t take it seriously. Even BlackBerry’s leadership believed business users would never abandon physical keys for typing on glass.
And to be fair — it sounded risky.
No stylus.
No physical buttons.
No removable battery.
But Apple wasn’t just selling a phone. It was introducing a new computing platform in your pocket.
BlackBerry responded with touchscreen models like the BlackBerry Storm. On paper, it looked like a direct competitor. In reality, it struggled. The software felt rushed. The touchscr...
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