🌊 in shifting our direction as the dynamics have been changing, we are overhauling our business by giving you the opportunity to put the price you feel is fair for the garments you want to invest in at IAGU - providing you with a sliding scale. Only available in store for 6 days only - until Sunday 21st, 9PM CET (excludes bespoke garments and perfumes). In doing so, we are also paving a new way for the fashion industry to exist truthfully with the era we live in: valuing locally handmade businesses, slow fashion and redefining the essence of luxury (it is not in the price, it is in the value both the creator and the wearer feel). Our next book, built with you and for you has never looked brighter - stay tuned! . . . . . . . . #njalleadthechange #iagu #maisoniagu #slowfashion #paywhatyoufeel #fashionforward #newluxury #luxuryredefined