As a part of Odoo's ongoing OOH awareness campaign across Mexico City, they wanted to dominate the city during the F1 Mexican Grand Prix. Our solution? A "BLITZ" campaign. Twenty cars swarmed the Autódromo Hermanos Rodríguez on the day of the race, pulling in over 2M impressions and effectively stealing the scene. Here's what it looked like. odoo.official #OOH #F1 #brandactivation #BLITZcampaign