It’s not easy to grab attention at AWS re:Invent, but Aviatrix did just that with their recent brand activation. The 4-day campaign raked in 5M impressions swarming The Venetian and the Vegas Strip during peak conference hours. The campaign also featured in-car tablets for heightened brand engagement with passengers inside the cars — meanwhile, everyone on the street took notice. #ooh #oohadvertising #brandactivation #eventmarketing #awsreinvent2024