One way to take over a huge gaming convention? A fleet of cars wrapped in your creative encircling the venue. Light & Wonder did just that at G2E, making sure that every event-goer knew who they were. Their wrapped cars swarmed The Venetian for 32 hours and the BLITZ campaign brought in 676K impressions. #ooh #oohadvertising #rideshareadvertising #eventmarketing #lightandwonder #g2e2024 #lightandwonder