Wonderful Pistachio got crackin’ with a mass awareness campaign that brought in 57.8M total impressions. Breaking it down, the campaign featured 83 360-wrapped cars blowing through Detroit, Ann Arbor, Boston, Worcester, Philadelphia, Wilmington, Atlanta, Dallas, Denver, and Colorado Springs for two full months. The wrapped cars choreographed with other OOH media in the campaign, and raised the “WOW factor” for the brand. The campaign also had a social media post showcasing the car wraps go viral. These earned media impressions topped 3M views and drummed up interest in the medium in addition to lots of comments about seeing the wrapped cars for weeks in their area — which in itself proved the impact. wonderfulpistachios #ooh #oohadvertising #rideshareadvertising