Wondering how a BLITZ brand activation actually works?
Here’s a quick case study with tech and manufacturing company
zfgroup.global:
Client challenge ➡️ Wants to raise awareness for brand, but make it hyper-focused. And with a wow factor people won’t expect (or forget).
Mobilads ➡️ Wraps a fleet of rideshare cars with the client’s creative, and then curates a BLITZ campaign at a leading event for client’s industry. In this case, ZF wanted to reach people in car manufacturing, so the target event was the ACTExpo in Las Vegas.
The results? ➡️ 829K impressions in just 40 hours spent swarming the venue and locale.
The impact? ➡️ Everyone at the conference left knowing about ZF.
#ooh #oohadvertising #BLITZcampaign #eventmarketing #transitOOH