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Let’s talk about barbie Marketing & Branding barbiethemovie 🎥 Marketing was a HUGE success ⬇️ Budget💰: $100 million 💡: Even if you don’t go watch the movie you will still stumble on the 100 plus Barbie Collaborations. 👚: Barbie & Ken T shirts, clothes, handbags, beauty accessories, electronics, toys, shoes, Pink everywhere even in some restaurants they started serving pink meals / with Pink decoration. mattel has been approaching partners over the last 18 months, eager to fill the market with Barbie products (which worked very well). 🎯 they targeted customers of all ages, I have seen even grandma’s wearing Barbie Pink clothes on the movie day. The Barbie Dream House opens in Malibu as airbnb Pink & Barbie everywhere 🔝elevating sales = 💵 Revenue Machine. Marketing & Branding are two crucial components that enable any business stand out ! barbie barbiethemovie #Barbie #Marketing #Branding #Sales #Strategy #Mattel #WSJ #Pink #Barbiemovie #businessmodel #communicati...

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