Let’s talk about barbie Marketing & Branding
barbiethemovie 🎥 Marketing was a HUGE success ⬇️
Budget💰: $100 million
💡: Even if you don’t go watch the movie you will still stumble on the 100 plus Barbie Collaborations.
👚: Barbie & Ken T shirts, clothes, handbags, beauty accessories, electronics, toys, shoes, Pink everywhere even in some restaurants they started serving pink meals / with Pink decoration.
mattel has been approaching partners over the last 18 months, eager to fill the market with Barbie products (which worked very well).
🎯 they targeted customers of all ages, I have seen even grandma’s wearing Barbie Pink clothes on the movie day.
The Barbie Dream House opens in Malibu as airbnb
Pink & Barbie everywhere 🔝elevating sales = 💵 Revenue Machine.
Marketing & Branding are two crucial components that enable any business stand out ! barbie barbiethemovie
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