Ten years ago, we launched our Smart Drinking Goals to promote responsible consumption. A recent case study from Business for Impact at georgetownuniversity McDonough School of Business highlights our progress in promoting moderation and advancing smart drinking programs globally – and how we’ll aim to continue scaling this this work through our brands, marketing and partnerships. Thanks to our dedicated colleagues and partners for being champions of moderation. #FutureWithMoreCheers #CheersToModeration