Ever heard of BATNA? 👀 It simply means: what happens if you don’t get a deal? If you’re over-reliant on one client or partner, your ability to negotiate weakens. Lose them, and you’ve got a problem. But if you have options – a plan B – you hold the power. Know your BATNA. Know theirs. That’s how you shift the balance in any negotiation. ⚖️ #negotiationtips #batna #chiefnegotiator #businessskills #negotiationskills #powerdynamics #communicationtips