Fear is everywhere in negotiation. The difference between winning and losing millions often comes down to one thing: how well you regulate your nervous system. ❌ poor sleep, no exercise, no rituals → clouded thinking, emotional decisions, costly mistakes. ✅ strong routines, nervous system care, clarity under pressure → better outcomes, bigger wins. that’s why we bring in behavioural scientists and neuroscientists: because negotiation isn’t just strategy, it’s physiology. #negotiation #leadership #performance #businessgrowth #mindset #alexadamo