20 years ago these two kids lived up in Canada and would meet up weekly in a coffee shop to write To Do Lists in an attempt to build a denim brand. - Those two kids moved to LA in 2004 with big dreams and a shared spirit of adventure. - We never left and haven’t stopped. This year my best friend Steve and I are pursuing our own ventures but still meet as often as we can to encourage each other and dream big together. - This moto jersey was made in LA by my in-house team and allows the wilderness alumni to collect a patch for every adventure they complete. - I find that at the end of every year these adventures are at the top of my highlights reel. So if you’re like me, do yourself a favor and check out wilderness and rally a group of best friends and book a tour that you won’t forget! Oh, and pick up a jersey to start keeping score. - #thejerseythatkeepsscore #steveXsteve #madeinla